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AI & Claude

Prompts Don't Scale. Build Skills That Do.

Keynote · 45 minutesR&D · Engineering, Product, DataHebrew / English

// About the talk

Claude is not a chatbot. It's an operating system. And it took us a few years to understand that distinction. A few years ago we were searching for better prompts. Today we build systems that work for us. Skills are the right way to think about AI: each one does one thing, does it well, and connects to others. This talk teaches how to build Skills properly from scratch - and how to orchestrate them so they work together, automatically, without you managing every step.

// What your team walks away with

  • 01Why bigger prompts don't give better results - and what actually does
  • 02SKILL.MD: the exact structure that teaches Claude what to do, when, and how - so it triggers the right Skill automatically
  • 03How to build a Skill correctly from scratch: a description Claude will fire on its own, instructions that hold up, and examples that prevent mistakes
  • 04Orchestration: how to chain Skills into complex workflows - and what determines when each Skill enters the picture

// Who this talk is for

R&D · EngineeringProductDataLeadership
  • 01Developers using Claude Code who feel they're getting only a fraction of its potential
  • 02Engineering teams who want AI workflows that actually integrate with their specific codebase
  • 03Anyone whose prompts work 'kind of' - and wants them to work properly

Technology Companies

AWS logoMicrosoft logomonday.com logoIntuit logoAppsFlyer logoMelio logoOne Zero Bank logoPayoneer logoSkai logoUVeye logoZipRecruiter logoRiverside logo

Conferences & Community

AI Dev TLV logoLeaders in Tech logoPyCon UK logo

Organizations & Institutions

Rafael logoElbit Systems logoIDF logoTechnion logoReichman University logoUniversity of Haifa logo

What organizers ask before booking

In person or online?

Both. Every talk in the catalog is available in person or online.

Can the talk be in English?

Yes. The talks are available in Hebrew and English. (I spoke in English at PyCon UK 2025, for example.)

Is the talk tailored to our team?

Yes. Every talk gets tailored. Your industry, your challenges, your language. I don't do generic. That's the whole point.

What happens after we reach out?

Tell me about the audience and date, and you'll get a personal reply within 48 hours. (If it's not a fit, I'll say so.)

All questions

Want to bring this talk to your team?

30 minutes. No pitch. Just a conversation about what your team needs - and how this talk fits.

₪5,800 + VATKeynote · 45 minutes
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