// About the talk
Claude is not a chatbot. It's an operating system. And it took us a few years to understand that distinction. A few years ago we were searching for better prompts. Today we build systems that work for us. Skills are the right way to think about AI: each one does one thing, does it well, and connects to others. This talk teaches how to build Skills properly from scratch - and how to orchestrate them so they work together, automatically, without you managing every step.
// What your team walks away with
- 01Why bigger prompts don't give better results - and what actually does
- 02SKILL.MD: the exact structure that teaches Claude what to do, when, and how - so it triggers the right Skill automatically
- 03How to build a Skill correctly from scratch: a description Claude will fire on its own, instructions that hold up, and examples that prevent mistakes
- 04Orchestration: how to chain Skills into complex workflows - and what determines when each Skill enters the picture
// Who this talk is for
- 01Developers using Claude Code who feel they're getting only a fraction of its potential
- 02Engineering teams who want AI workflows that actually integrate with their specific codebase
- 03Anyone whose prompts work 'kind of' - and wants them to work properly
// Organizations that invited me
Technology Companies











Conferences & Community


Organizations & Institutions





//Organizer questions
What organizers ask before booking
In person or online?
Both. Every talk in the catalog is available in person or online.
Can the talk be in English?
Yes. The talks are available in Hebrew and English. (I spoke in English at PyCon UK 2025, for example.)
Is the talk tailored to our team?
Yes. Every talk gets tailored. Your industry, your challenges, your language. I don't do generic. That's the whole point.
What happens after we reach out?
Tell me about the audience and date, and you'll get a personal reply within 48 hours. (If it's not a fit, I'll say so.)
Want to bring this talk to your team?
30 minutes. No pitch. Just a conversation about what your team needs - and how this talk fits.