The Podcast Guest Every Host Wants to Invite Back

// About the talk

Every week, dozens of pitches land in podcast inboxes. Most don't get a response - not because hosts are busy, but because the senders don't understand the rules of the game. A podcast isn't just an interview - it's a permanent digital asset, a network with the most focused audience that exists, and a door that opens to opportunities you can't predict. This talk teaches the rules: how to find the right shows, how to create a trailer that makes the host say yes, and how to become the guest they invite back.

// What your team walks away with

• 01Why a podcast isn't an interview - it's a permanent digital asset that works for you long after the recording
• 02Finding the right podcasts: not the biggest ones - the one where your audience already is
• 03Trailer, not CV: 3 minutes that replace 15 of email back-and-forth - and why it works every time
• 04Building a mini-brand: one small piece of content per week that makes hosts come to you, not the other way around

// Who this talk is for

• 01Founders, managers, and experts who want to build a personal brand outside their organization
• 02Thought leaders who have something to say but don't know how to reach the right audience
• 03Anyone who wants to turn expertise into influence - without becoming an influencer