Start From The Last Slide

Presentations fail because they start with slides, not messages. When you get in a car, what's the first thing you do? You enter a destination in Waze. You don't start driving and see where you end up. But when we build a presentation, we start with the data, the graphs, the slides - and forget to ask: what do I want the audience to say when they leave? This talk teaches you to build backward - from the last slide.

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  • 01 Information Overload: the human brain processes only a limited amount at once - and how to work with that
  • 02 The Curse of Knowledge: we know too much and can't see what the audience doesn't understand
  • 03 Step 1: The Red Dot - what must the audience know right before they reach the conclusion
  • 04 Step 2: Reverse Engineering - paving the route from end to beginning
  • 01 Managers presenting to executives who want the message to stick
  • 02 Product and Engineering presenting at demo day, all-hands, and standups
  • 03 Anyone who has ever left their own presentation feeling like they failed to land the point

Technology Companies

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Conferences & Community

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Organizations & Institutions

Rafael logoElbit Systems logoIDF logoTechnion logoReichman University logoUniversity of Haifa logo

Want to bring this talk to your team?

30 minutes. No pitch. Just a conversation about what your team needs.